Shops are due by midnight for several critical reasons that directly impact our efficiency and scheduling process:

1. High Flake Rate: Research shows that over 50% of new shoppers do not follow through on their commitments, often referred to as "flaking." This tendency can severely disrupt our planning and flow of operations.
2. Efficiency Loss with Extended Deadlines: If we were to extend the shop deadline by 24 hours, we would effectively lose an entire day. This is because we prioritize going through overdue shops first thing in the morning. If a shop's deadline is pushed to the next day, we cannot act on it until the following business day, causing delays.
3. Timely Rescheduling: By keeping the deadline at midnight, we can begin the process of reviewing overdue shops promptly. This proactive approach enables us to start rescheduling as soon as possible, minimizing the risk of missed deadlines and ensuring better time management.

In summary, the midnight deadline is a strategic decision designed to maximize our operational efficiency, minimize lost opportunities due to no-shows, and streamline our workload. This ultimately leads to a more organized and predictable process for everyone involved.

We're always happy to give you some more time, as long as you have uploaded your photos:

1. Upload the Night Before: If you anticipate needing extra time, consider uploading your photos or materials the night before. This way, you can get some rest and complete your report the following morning.
2. Overdue Email: You may receive an automated overdue email in the morning. Don’t worry; this is a standard reminder and can be safely ignored as it’s not personally sent.
3. Deadline Extensions: When we see that your photos are uploaded, we automatically extend your deadline until noon, giving you additional time to finalize your submission.

Remember, we’re here to support you, and these measures are in place to make the submission process smoother for everyone!