Last Updated: July 17, 2026
SHOP TIME:
Fridays from 4pm to 8pm
Saturday from 1pm to 8pm
You may not do more than two stores on the same day, without prior approval from your scheduler.
Step One: Upon Entering the Store
Shopper Instructions / Upon Entering
- Enter the store and casually browse for 2–3 minutes.
- Do not immediately seek assistance.
- If an employee greets you or offers assistance, allow them to begin the conversation naturally.
- Observe whether:
- You are greeted within 30 seconds.
- More than one employee acknowledges you if multiple associates are nearby.
Step Two: Pre–Party Planning (Small Gathering)
Overview: The shopper is preparing for a small weekend cookout or pool gathering for 4–6 adults
Customer Background:
- Budget of approximately $50
- Looking for one bottle of liquor for a simple cocktail
- Looking for one 6-pack or 12-pack of beer
- Open to recommendations and seeking best value, not necessarily the cheapest products
- Interested in making sure guests will enjoy selections — willing to try a sample if one is available
Shopper behavior / Script notes
- The shopper should appear undecided and want to try or understand options before committing to purchasing everything for the party.
- Be receptive, but not fully committed right away.
- Ask at least one follow-up question such as: “What’s something easy that people usually like?” or “Is there something I could try before I decide?” or “Do you have samples available for either of those?”
- You may hesitate briefly before selecting items.
- Ultimately purchase at least a couple of items, but you are not required to purchase everything recommended.
Step Three: 🍷 If there is a tasting station, say:
Sampling Opportunity
- "I'd love to try something before I decide on everything for the party."
- Do not specifically request a certain brand.
- Allow the tasting representative to recommend the sample.
Step 3: 💳 Go to the Register
- Proceed to pay at the register.
- If asked about rewards, say "no" and decline sign-up offers.
- Tip: Keep purchases at or below $50; if over, consider removing one item.
⚠️ WHAT TO CAPTURE ON VIDEO ⚠️
Shops will NOT be accepted by our client if you do not capture the CLEAR audio and video of all interactions with each employee from start to finish, the tasting table, and the interior of the store.
In order to capture everything, leave your camera recording from the time you enter the store until the time you walk out the door.
Additional Guidelines for All Shops Regardless of Scenario
Your Scenario
Start by casually browsing or asking general questions, then naturally bring up your scenario as part of the conversation.
Goody Direct
Goody Direct products are exclusive to Goody Goody and labeled with "Goody Deal" on top and "Bottle Club Pts" on the bottom. Customers won’t specifically ask for these, as they typically look for popular brands. Employees must offer Goody Direct alternatives based on customer needs.
If a shopper picks up a Goody Direct product on their own without employee assistance, the opportunity to recommend or explain it is missed. Employees should be proactive in introducing Goody Direct options in conversations.
Bottle Club
Employees should explain and offer Bottle Club points on the floor and at the register. Shoppers should not sign up for Bottle Club. Usually, employees will ask: “Are you a member of the Bottle Club?”, shoppers can respond by saying “No, what’s that?”
Avoid Giving Employees Extra Opportunities
In the past, shoppers have given employees more chances than real customers typically would. For example, if a shopper asks where the tequila aisle is and the employee only points without offering help, it’s uncommon for a customer to go back to the same employee for assistance.
Instead, the shopper should go to the aisle, browse for a product, and wait to see if another employee offers help. After a few minutes, they can approach a different employee for recommendations.
It's Okay if the Shopper Doesn't Know
Employees can usually tell when a shopper is pretending to know about wine or liquor. Don’t fake it. It’s okay not to know!
